Changing the Game: Engaging Audiences in a Time of Accelerated Innovation

From the changing priorities of younger generations to the impacts of AI on innovation and morale, communicators must evolve their strategies to position their brand’s value and engage audiences amid an ever-accelerating world of evolving expectations. In this panel, we’ll be joined by five of Ragan’s 2023 class of Game Changers — award-winning communications leaders hailing from diverse industries — who will share time-tested strategies for engaging audiences in impactful and meaningful ways. You’ll walk away with:

• Authentic brand storytelling: Discover how the power of storytelling fosters emotional connections, loyalty and brand advocacy inside and outside your organization.
• Community building: Learn innovative techniques for building and nurturing online and offline communities to foster customer loyalty, elevate the passion and commitment of your employee advocates and drive meaningful conversations.
• Emerging technologies: Explore how AI and other tech tools are revolutionizing the way organizations connect with their audiences, creating immersive and memorable experiences.
• Measuring impact: Delve into the critical measurement outputs that quantify your communications outcomes and demonstrate how they contribute to larger business goals.