TikTok Case Study: Celebrating the Best Southern Life Has to Offer Through High-Quality Video

Southern Living is using TikTok as a platform to share tutorials, dancing, recipes, home décor and more. In this session, we will look at some solid “do’s” with shooting, editing and posting videos, including:

• How to create a quick intro to pique the audience’s attention
• How to vary your shots to keep the audience guessing where your video is going
• How to use the TikTok features at your disposal to help widen your reach
• Ways to engage with your audience as much as you can
• Ways to keep it original and not follow the trends
• How to use hashtags