The internal newsletter remains a powerful tool—when it’s implemented right. In this case study, learn how one organization revitalized their employee newsletter by rethinking format, frequency and function. You’ll hear how they incorporated behavioral data and employee listening, TikTok trends and personalized information to build a channel that employees looked forward to opening. We’ll discuss:
- Rethinking Design and Delivery: Editorial calendars that reflect business priorities and employee curiosity—plus rethinking the purpose as an action-driver, not an information dump.
- Interactivity and Integration: How to use interactive tools in newsletter challenges to boost engagement; plus how to integrate with other tools like Slack or mobile apps for multi-channel reinforcement.
- Stats and Measurement: The tools that can help, including scroll heatmaps and click data that will identify what employees actually care about, and measurement in outcomes, like participation in programs or behavioral shifts.
