Building Better Brand Newsrooms

After you’ve built a purposeful, empathetic and leader-led digital storytelling strategy, you’ll need a place to showcase the stories you’re most proud of—and that’s where a brand newsroom platform presence comes in. In this session, we’ll look at how brand newsrooms can be created and refined to function as an easily searchable hub for the brand stories, press announcements and media coverage you’re most proud of.  You’ll learn:

• How to start small with consistent content output at your organization and build toward a newsroom
• Strategies for reimagining your communications department as a news team
• Tips on designing and maintaining a practical editorial calendar
• Best practices for maintaining a brand news site that is user friendly, well-organized and easily searchable
• Ways to determine which content belongs in the brand newsroom and which content to leave out with respect to your quarterly goals