Building a Brand Newsroom: A Marketer’s Guide

The ability to create and distribute compelling content in real-time is paramount for any successful marketing and public relations strategy. In this session, you’ll learn about how to establish a brand newsroom – your dynamic, dedicated hub where in-house journalists collaborate to craft captivating narratives. Learn about:

• Best practices for team collaboration between marketing and PR teams to ensure consistent messaging and maximum impact.
• Mastering the art of content planning, creation, and curation to maintain a steady flow of compelling stories.
• Techniques to stay agile and respond swiftly – in real time – to emerging trends, news, and opportunities.
• How to measure the effectiveness of your brand newsroom, pivot, and adapt your strategies.
• Case Studies and Success Stories: Hear real-world examples of organizations that developed a cohesive brand narrative that aligned with their mission.