Build a Better Brand Newsroom: Steps to Create Powerful “Storytelling at Scale”

Content teams need a plan and a place to showcase the stories they produce — and that’s where a brand newsroom platform presence comes in. In this session, we’ll break down a practical process for launching a brand newsroom from scratch — or transforming the one you already have into an easily searchable hub for the brand stories, press announcements and media coverage you’re most proud of. You’ll learn:

  • How to start small with consistent content output and build toward a newsroom
  • Strategies for reimagining your communications department as a news team
  • Tips for designing and maintaining a practical editorial calendar
  • PR strategies for turning your brand newsroom into a media magnet
  • Jim Ylisela
    Co-Founder and Senior Partner
    Ragan Consulting Group