While today’s social and cultural upheaval may find your employees, customers and community divided on a wide range of issues, nothing brings audiences together like a well-told story. In this opening session, we’ll explore brand storytelling that can solve communications challenges and reinforce trust, inspiring stakeholders from all perspectives to engage with your brand and celebrate its purpose.
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Kristin Hansen
Executive Director
Civic Health Project
As the Executive Director of Civic Health Project, Kristin is dedicated to accelerating the efforts of academics and practitioners who seek to reduce polarization and improve civil discourse in our citizenry, politics, and media. In addition to her role at Civic Health Project, Kristin Serves as an advisory board member for AllSides, Listen First Project, and Business for America. She also serves as a year-round lecturer in strategic communications at the Stanford Graduate School of Business. Prior to her current work in civil discourse, Kristin held senior executive roles at IBM, Intel, and multiple start-up software companies. She holds a BA in Political Science and an MA in International Policy Studies from Stanford University, and an MBA from the Stanford Graduate School of Business.