Brand Storytelling in the Age of Purpose: Key Principles and 8 Storytelling Structures

Microsoft is a member of Ragan’s Communications Leadership Council.  Miri Rodriguez is a globally recognized Storyteller, Senior Storyteller, State and Local Government at Microsoft and author of the award winning book, "Brand Storytelling."  She's also the owner and CEO of Be Mindful Be Happy. A creative journalist and content strategist, she evangelizes brand narrative and showcases how thought leaders can leverage storytelling techniques for culture activation and influence in the digital age. Rodriguez has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. She brings more than 15 years of expertise, valuable industry and consulting insights matched with a lighthearted and connected delivery approach. Her social advocacy and philanthropic work include volunteering to train social enterprise leaders in Southeast Africa, coaching students at Network for Teaching Entrepreneurship in the U.S., and mentoring men and women of all walks of life to build their personal brand with empathy, passion and purpose.