Brand Journalism: Innovations in Press Releases and Online Newsrooms

Can’t-miss updates, outstanding stories and captivating multimedia are the foundations of compelling press releases and online newsrooms. Nailing all three can be a tall order in today’s news glut and breakneck pace. Hear the latest tools, techniques and innovations others are embracing to grab big-time attention on smaller (or no) budgets.

You’ll learn:

  • Data-first strategy: A brand journalism strategy that drives organizational goals.
  • Writing: Machine-learning tools to craft better releases and newsroom content.
  • Multimedia: Visual content that instantly makes your updates more shareable, including AI-generated images, videos and infographics.
  • Social: The latest plug-ins and widgets to integrate into online newsrooms.
  • SEO: New tactics to rank higher in search engines, not just with journalists.
  • Allison Carter
    Executive Editor
    Ragan Communications and PR Daily
  • Holly Fair
    Assistant Vice President of Corporate Communications
    Lincoln Financial Group
  • Renata Nyul
    Vice President for Communications
    Northeastern University
  • Dan Landson
    Communications Lead
    Southwest Airlines