Boost media relations efforts and build relationships through social media

As newsrooms shrink, PR pros have greater opportunities to help reporters gather stories and information, but they also have to cut through the massive amount of pitches and online clutter to grab attention and help their stories see the light of day. Telling stories and networking through social media can make all the difference, along with improved pitching techniques to better connect with bloggers and journalists online. Natan Edelsburg, chief operating officer of Muck Rack and the Shorty Awards, will show you how social media best practices can improve your media relations prowess—and how you can become a storytelling machine.

Key Highlights:

• Tips for quickly responding to media queries and pitch reporters without offending them
• How journalists are using social media and how you can use these trends to your advantage
• How you can monitor news and current trends—along with your PR impact
• How to uncover stories and spread them online