Building and protecting their organizations’ or clients’ reputations are some of PR pros’ top aims—and doing so means aligning communications efforts with other departments and stakeholders to maintain a seamless brand presence across channels and to all audiences, including investors, consumers, influencers and more. Kristal Howard, head of corporate communications and media relations for Kroger, will share lessons learned from the chain’s “Restock Kroger” strategy and campaign focusing on telling compelling stories from America’s largest grocer, along with how you can strengthen your reputation by building a solid and consistent brand voice.
Ways to tailor content and provide excellent experiences to each audience—while staying true to your brand voice
Tips for executing an “always on” media relations strategy to boost your messages and take advantage of scarce resources
How to create an integrated communications strategy with a consistent tone across departments
Tips for strengthening your organization’s brand and corporate reputation as consumer trust erodes
How to increase authenticity, answer concerns and avoid crises—all while staying on message and on brand