Bacardi Employees Raise the Bar on Sustainability

Eliminating plastic straws from company events. Making sunglasses out of oak rum barrels. Building bat houses on campus. Making soap out of leftover lemons. These are just some of the employee-led activities at Bacardi that have been inspired by the organization’s sustainability program Good Spirited. Learn how Bacardi turned a simple call to action into an influential behavioral change that is helping keep water clean and setting a new standard for others to follow. Hear the story of how communicators found the right tools, messaging and media strategies to galvanize employees around the world into joining a No (Plastic) Straw Pledge that in its first year eliminated more than 1 million straws from landfills. Find out why the Good Spirited program has already received more than 30 communications awards and honors. #Bacardi #NoStraws #GoodSpirited

Key Highlights:

  • Bring a simple idea to global execution across functions
  • Develop assets to drive adoption by employees
  • Partner with media relations and third-parties to raise the profile of internal causes
  • Jessica Merz
    Director of Global Internal Communications