B2B Storytelling: Identifying and Sharing the Right B2B Content for Your LinkedIn Audience

In today’s digital world, to cut through the noise you need creative, engaging and innovative content. This isn’t always easy in the world of B2B marketing, but LinkedIn can provide the platform for you to share a story that captures the true essence of your organization and that magic moment that makes you stand above your competitors. In this session, we will:

  • Discuss the importance of establishing a brand personality that stands out
  • Identify what type of content resonates and performs best on LinkedIn for your audience
  • Learn how often you should share content
  • Understand how “influencers” and partnerships can elevate your brand and build awareness
  • Levering integrated communications
  • Ashli Washington
    Social Media and Creative Content Specialist
    Spelman College
  • Joyce Davis
    Associate Vice President, Marketing & Communications
    Spelman College