As a marketing or PR professional, your job is to promote your client’s work, product, or brand – and you often need the media to help you do it. But how do you get your pitch in front of the right people, and how can you improve your chances of getting journalists to engage with you and your client? In this session, Lylah M. Alphonse, managing editor for government rankings and news at U.S. News & World Report, shares tips gleaned from more than 25 years of being on the receiving end of thousands of press releases and tells you what you need to do to get noticed – and what you should avoid doing at all costs.
- Make sure you’re reaching out to the right people
- Tweak your press releases to generate the right kind of interest
- Avoid the pitfalls that undermine your pitch and your client
- Develop a better relationship with the journalists you want to work with
- Build up your client’s brand by offering them as a source