Avoid Churn-and-Burn: Create a Content Calendar That Doesn’t Stray from Strategy

If content is king, consistency and frequency are keys to the kingdom. Yet many internal comms teams struggle to create content at the scale of their external counterparts — and others struggle to improve content performance. The solution can be as simple as creating a strategic content calendar that has visibility across departments. In this inspiring case study, you’ll hear:

• Finding focus: How to re-evaluate what content is and isn’t working for you
• Planning ahead: Ideas for designing and maintaining a shared content calendar
• Staying on schedule: How to emphasize collaboration and build in accountability
  to transform teams into expert content creators
• Tracking engagement: How to track your content’s success and make immediate adjustments
• Listening and engaging: Listening to trending conversations and perspectives — and how to use those insights to create shareable content that shows other voices are heard