For the majority of internal comms pros, 2020 was all about reacting to the global pandemic: its impact on worker safety, productivity, and company culture. As a result, most communicators were focused on implementing immediate tactics to keep employees and leaders informed and safe. This year we will see the pendulum shift towards a more strategic approach that goes beyond short-term problem-solving. Discover what tactics you should keep up—and which you no longer need—through a careful audit of your efforts.
- The various aspects of conducting an internal communications audit
- What data says about which channels are most effective for remote and frontline workers
- How to leverage an employee listening program to identify engagement challenges
- How to set more strategic goals that tie to the company’s operational and cultural objectives in 2021.