Audience First: Headline Writing that Speaks Volumes

Social media copy must be clear, colorful and concise, but it also needs to scream “Click Me!” If you want to drive real results and move followers to action, it’s not just about nailing external communications. Powerful email subject lines drive internal employee engagement too. Join this interactive session to workshop email headlines, punchy posts and CTAs with peers. In this session you’ll learn:

  • How to attract and keep eyeballs on your content marketing and social media posts
  • Developing a channel-by-channel copy guide: How to change your verbiage to include and engage audiences across different social platforms
  • Effective ways to drive internal comms engagement with people-first messaging
  • Tips for balancing SEO-friendly language with creative copy
  • Carlos Gil
    Bestselling Author, "The End of Marketing"; Social Media Consultant
    Ragan Consulting Group