Alternate Platforms: How to Add Podcasts and Substack to Your Media Strategy

Comprehensive media strategies look beyond traditional and social media to include emerging platforms. The recent explosion of podcasts and surge in paid Substack newsletters are just two examples. Join to see if you should add these and other channels to your program. You’ll hear:

  • Considerations before launching a podcast, including the anatomy of a podcast content strategy, length, cadence and production—plus how to measure podcast success
  • Trends driving the Substack paid newsletter revolution—from media layoffs to new apps
  • The Substack FAQ: Key definitions, concepts and steps to launch your own
  • Innovation and ROI: How to experiment with and evaluate new channels without burning through resources—plus how to measure the success of new launches
  • James Barrett
    Contributor (Cosmo, Country Living, Delish, PopSugar, Etc.)
    Founder, Jimmy Rox
  • Lisa Camooso Miller
    Host and Producer
    The Friday Reporter podcast