Alternate Platforms: How to Add Podcasts and Substack to Your Media Strategy

James Barrett is a freelance travel and lifestyle journalist (Cosmo, Popsugar, Country Living, Delish and more) who started his free weekly newsletter Jimmy Rox in the fall. The newsletter just passed 1,000 subscribers. Instead of using Substack, he created his own website and distributes through Flodesk. He covers "honest travel and shower thoughts," which align with stories he's covered on the editorial side but allow him to develop my own brand voice and not chase SEO and trending topics.

Lisa Camooso Miller has been a notable communications leader for over twenty years in local, state and federal government posts, political campaigns and committees, as well as advocacy organizations. She regularly provides commentary on radio and television and is the host and producer of The Friday Reporter podcast. Miller joined Reset Public Affairs as a partner from a previous public affairs firm. Prior to that position she served as the head of media affairs for the American Coalition for Clean Coal Electricity (ACCCE). She was previously deputy communications director for the U.S. Secretary of Commerce and the U.S. Speaker of the House of Representatives.  She also served as the head of communications for the Republican National Committee in 2007. Prior to her time in Washington, D.C., Miller served under two New Jersey governors, where she participated in the recovery and rebuilding efforts following the attacks of September 11th. Miller holds an M.A. in corporate and public communications from Monmouth University and a B.A. in communications from The College of New Jersey.