Advanced Writing Certificate Course – Week 3

AI Writing Fundamentals and Optimizing Content Creation

In this session, you’ll acquire a solid foundation in using AI tools to optimize your writing and creative process as well as build strategies for the dynamic digital communication landscape. Here you will also learn how to use AI to build impactful communication and marketing to reach and grow your audience. Designed to equip you with actionable knowledge and skills in harnessing the power of AI, you’ll walk away with a better understanding of the present and future of AI in media and other fields. Some of what we will cover include:

  • Fundamental AI Writing Concepts and Principles: Best practices for using AI to enhance productivity, efficiency, and creativity in your writing workflow.
  • AI-Powered Prompt Optimization Genius: Create the best, most targeted prompts Discover the power of AI for prompt writing to generate creative, efficient, and engaging content.
  • Aligning AI Across Audiences: How to use AI in personalized and targeted communication, enabling you to tailor your message to specific audiences.
  • Ethical Considerations: Awareness of guardrails and restrictions of using when using AI in content creation. writing and ensuring responsible and unbiased content generation.
  • Editing Hacks: Explore AI-powered editing and proofreading tools to improve the quality and accuracy of your written content.
  • Heather Martin
    Teaching Professor of Writing
    University of Denver
  • Erik Rhey
    Senior Creative Strategist