Achieving Social Inclusivity and Brand Purpose with Social Impact Communications

The pressure on brands to take a stand creates an opportunity for marketers and communicators alike to craft impact campaigns that drive meaningful conversations around your purpose work. In this session, we’ll look at platform-specific best practices for authentic, effective cause social impact communications and marketing on social media platforms.

You’ll learn: 

  • Strategies for determining what causes are appropriate to craft campaigns around with respect to your brand identity
  • How to integrate the diverse experiences of your team into your cause marketing strategy
  • Tips for being an ally on social to partner companies and organizations that share your values
  • Examples of brands living up to their words
  • Ana Karina Palacio
    Account Director, Digital