The pressure on brands to take a stand creates an opportunity for marketers and communicators alike to craft impact campaigns that drive meaningful conversations around your purpose work. In this session, we’ll look at platform-specific best practices for authentic, effective cause social impact communications and marketing on social media platforms.
- Strategies for determining what causes are appropriate to craft campaigns around with respect to your brand identity
- How to integrate the diverse experiences of your team into your cause marketing strategy
- Tips for being an ally on social to partner companies and organizations that share your values
- Examples of brands living up to their words