A New World of Community Engagement: How Generative AI and Web3 Are Powering an Immersive Future

As immersive games and experiences such as Roblox and Fortnite continue to attract participants seeking community and social interactions, the virtual realm is an exciting new frontier for audience engagement—especially when coupled with AI and its impact on storytelling. In this session, discover how generative AI, machine learning and other emerging technologies are transforming the way we connect, create and collaborate, and learn how marketers and communicators can step into these exciting new worlds to meet consumers. Join us to hear:

  • An examination of Generative AI and its impact on brand storytelling, social media, metaverse spaces and immersive virtual environments.
  • How generative AI and Web3 technologies are driving innovation and fostering a sense of community across social media platforms—and in these digital realms.
  • Strategies for building and nurturing communities in the Metaverse and Web3-powered environments.
  • How to develop an AI policy for your company, and examples of how to roll it out across companies small and large.
  • Examples of how companies are incorporating AI and virtual elements into their brand campaigns.
  • Sean Devlin
    Ragan Communications
  • Adeta Gayah
    Director of social media strategy
    Visit Orlando
  • Leslie Douglas
    Global Head of Social Media