A Better Measurement Matrix: New Ways to Quantify Media Results, Reputation and ROI

Join for the top measurement challenges facing media relations today and how to resolve them. What you won’t see are flashy KPIs that don’t optimize your work. You’ll discover:

  • A simple matrix to help you track and report your media relations placement
  • Thinking beyond the “silver bullet mindset”: How to break up with “vanity metrics” and instead build a truly effective measurement program
  • Sample dashboards your team can emulate to convince and compel leadership
  • How to give execs what they want: Realistic reputation, trust and ROI metrics
  • Bonus: The latest Barcelona Principle 3.0 updates and what they do (or don’t)
    mean to working communicators and PR pros (you’ll be surprised)
  • Katie Delahaye Paine
    Founder and CEO
    Paine Publishing
  • Jesse Lewin
    Director of field brand reputation