A Better Measurement Matrix: New Ways to Quantify Media Results, Reputation and ROI

Katie Delahaye Paine is the founder and CEO of Paine Publishing. Also known as the “The Measurement Queen,” Paine pioneered measurement for 30 years. She founded two measurement companies, KDPaine & Partners and The Delahaye Group. She is author of “Measure What Matters,” “Measuring Public Relationships” and “Measuring the Networked Nonprofit: Using Data to Change The World." That book, co-written with Beth Kanter, earned the Terry McAdam Book Award. Paine Publishing is the first educational publishing firm entirely dedicated to making more "measurement mavens." Its newsletter, "The Measurement Advisor," is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired organizations. Pain is a leading promoter of PR and social media measurement standards and is a Senior Fellow of the Marketing & Communications Center at The Conference Board as well as a founder and member of the Institute for Public Relations Measurement Commission.

Jesse Lewin is the director of field brand reputation at McDonald's, where he leads its U.S. grassroots communications team. He's a senior communications leader specializing in grassroots and national efforts for political campaigns, the White House and Fortune 10 companies. Before McDonald's, he worked in the health care practice at Burson-Marsteller, managed consumer media and stakeholder relationships on behalf of Ford Motor Co., and worked in the White House office of communications and the White House press office.