Many employee comms pros can craft a killer story but freeze when the CFO mentions margin pressure or working capital. This workshop builds business vocabulary, with a deep dive on the balance sheet, then shows you how to translate that information into them into crisp, strategic advice that elevates your seat at the table and helps you secure bigger budgets. What you’ll learn:
- Financial Must-Haves: How to read P&Ls, balance sheets and cash-flow statements fast—and spot the “stories” they tell about your team, division and org.
- Translating Balance Sheet into Comms: How to trace any comms idea or initiative back to the company’s growth priorities—so execs hear “strategic priority,” not “nice-to-have.”
- Numbers Demystified: How to decode the big line items, from working capital to debt and intangibles, and how that will affect hiring, travel and training.
- Executive-Ready Phrasing: How to swap vague asks for balance-sheet-linked language.
- Interactive Workshop: In small groups, you’ll work to reimagine one upcoming message with business metrics in mind, then share with the room.
