Allyson is a strategic social media leader with a passion for building vibrant online communities and nurturing brand fandom. With leadership experience at iconic brands like LEGO and Life is Good, she has crafted social media strategies that connect people through shared values and inspire multi-generational loyalty. Allyson’s approach emphasizes authentic storytelling and amplifying fan-driven content. For her, social media is about creating mutual value in spaces where people feel seen and heard. After all, the best brands aren’t just followed – they’re loved.
Allyson Forstrom
Director of Social Media & Community Life Is Good
2 sessions
Speaker since 2024
