March 4, 2025, 2:00pm-3:00pm ET

Northwell Studios: From Launch to Lights, Camera, Action: Navigating Public Perception.

When Northwell Health spun out a separate company to expand its entertainment efforts —specializing in film and television productions—the public reaction was a mix of intrigue, excitement, and confusion. Join this session, to learn how the PR and marketing team prepared, monitored, managed, and navigated the announcement, turning the tides of potential negative press into positive coverage that secured major wins from The Wall Street Journal, The Hollywood Reporter, The New York Times, and more.

Key Highlights:

Mission Meets Innovation: The blueprint for crafting a compelling narrative that transforms public skepticism into enthusiasm by connecting your organization’s core mission to innovative ventures.
Strategic Launch Timing: Through a detailed examination of Northwell Studios’ strategic rollout, learn how to sequence and time major announcements to maximize positive media coverage and minimize potential criticism.
Cross-Industry Media Relations: Gain actionable insights into building relationships with top-tier media outlets across multiple sectors, including specific pitching strategies that secured coverage in major publications by emphasizing the unique intersection of healthcare expertise and creative storytelling.
Real-Time Media Management: Practical media monitoring and rapid response techniques that helped Northwell’s team identify and address emerging concerns in real time.

The event will also include breakout discussions and an interactive Q&A session.