(25m) In this module, we'll explain how the traditional idea of a value chain does not clearly identify opportunities for communicators to bring value to the business, but rethinking of the value chain as a value cycle does. We'll explore the concept of strategic storytelling as a means to drive alignment, consistency and results across the value cycle. By the end, you'll have a practical understanding of how to identify storytelling gaps and create an end-to-end narrative across the value cycle.
(25m) In this module, we'll explain how the traditional idea of a value chain does not clearly identify opportunities for communicators to bring value to the business, but rethinking of the value chain as a value cycle does. We'll explore the concept of strategic storytelling as a means to drive alignment, consistency and results across the value cycle. By the end, you'll have a practical…
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