This single, intermediate-level module from Ragan's Justin Joffe explains why communicators benefit from conducting competitive market research and how it helps them better serve the business. Beginning with a focus on why market context matters, the course then explores tools and methods for effective market research. The course wraps by unpacking how to translate what the research unveils into a smart comms strategy.
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Module: Comms in Context: Using Competitive Research to Position Your Business
18 minutes
September 17, 2025
This single, intermediate-level module from Ragan's Justin Joffe explains why communicators benefit from conducting competitive market research and how it helps them better serve the business. Beginning with a focus on why market context matters, the course then explores tools and methods for effective market research. The course wraps by unpacking how to translate what the research unveils into a smart comms strategy.
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