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Crisis Meets AI: Navigating the Maze of AI-Fueled Disinformation

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48 minutes February 25, 2025

Over half of global companies have already faced an AI-related incident that dinged revenue or reputation (MIT Sloan). Laws move slowly, but headlines and lawsuits move fast. This panel unites crisis communicators, privacy counsel and brand leads who’ve dealt with bias, deepfakes, copyright claims and hallucinations. They’ll share what blew up, how they contained it and the safeguards they now use to protect their brands…

Over half of global companies have already faced an AI-related incident that dinged revenue or reputation (MIT Sloan). Laws move slowly, but headlines and lawsuits move fast. This panel unites crisis communicators, privacy counsel and brand leads who’ve dealt with bias, deepfakes, copyright claims and hallucinations. They’ll share what blew up, how they contained it and the safeguards they now use to protect their brands and teams. You’ll learn:

  • The “Big 5” Threats: How to spot top risks to your brand (bias, privacy, deepfakes, IP and hallucinations) before they trend.
  • CYAI Framework: A simple incident-response model that syncs legal, IT and comms in the first hours of any AI crisis.
  • Red Team Runs: How others pressure-test plans with simulations that surface gaps and clarify roles across teams.
  • Transparency Tools: Sample disclosures, watermarks and audit logs that reassure regulators and reporters alike.
  • Proof You’re Protected: The KPIs—from containment time to sentiment rebound—that convince boards the AI spend was worth it.
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