Internal communications shape workplace culture, craft company narratives and inform employees on news, policy and business performance. The true measure of success in internal communications is when your employees receive, believe and are motivated to act on your messages. Effective internal communications have a significant positive impact on organizational success, whereas poor execution will waste time, erode employee trust and lower morale. The fundamental question is: How do you measure the effectiveness of your internal communications program? The answer lies in meaningful metrics. In this session, you will learn:
- Data-backed best practices for aligning communications with business goals.
- Auditing and targeting your channels to remove dead weight and maximize effectiveness.
- Effectively reporting results to leadership to enact change.
- Turning KPIs into KBIs (Kick Butt Indexes) to determine success or failure.
