Even in a booming economy, it’s wise to have sound economics to support a growing influencer marketing program. It’s not enough to depend on large squishy budgets to scale. In this presentation, we’ll reveal the insights we’ve uncovered in the past 15 years to help scale financially sound profitable influencer programs that scale.
You’ll learn about:
- Setting the right goals
- Where to focus your message
- Which audience segments to target
- Which platforms work best
- Testing and scaling effectively