The influencer marketing world has changed a lot over the last decade. Consumers have changed how they consume information, social platforms have come and gone, and much more. In this session, we’ll talk about the five macro-trends in influencer marketing that you need to understand to adapt and succeed today.
- The platform and content styles performing best today
- How to budget and measure influencer marketing the right way
- How UGC, paid social, and influencers are converging
- What works and what doesn’t when launching a new program
- How to best approach influencers for optimal results