Individuals
TeamsWinning thought leadership starts with setting your execs and SMEs up for success by discovering their strengths—and their stories. When done right, it builds trust and loyalty — because it comes from a place of purpose and passion instead of promotion. Learn how one global organization turns its thought leadership program into storytelling machine using timeless principles and the latest platforms. You’ll learn:
- The 3 T’s of thought leadership: How truth-telling, transparency and testing can help guide your efforts
- Strategies to ID the best execs, managers and SMEs as thought leaders
- Managing exec’s expectations based on their personalities and passions
- Audience-centric strategies: How to produce helpful, hot button thought leadership content and stories audiences will love
- Choosing channels: Tips to publish your content on the right formats and topics on:
- LinkedIn — because that’s where the recruits are
- Twitter — because that’s where the press is
- Podcasts — because that’s where authority meets the audio boom (tips for producing your own podcasts—and for handling podcast queries for your execs)
