This 3-part, intermediate-level series from Tennessee State Government Chief Communications Officer Karl Houston unpacks effective change communications from a structural and organizational lens. Beginning with a focus on understanding the architecture of change, the series then introduces the RACI matrix as a means of managing change and teaches approaches to sustain change that are grounded in culture, storytelling and measurement.
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3-Part Series: Change Agents: Empowering Communicators to Lead Organizational Change
38 minutes
August 13, 2025
This 3-part, intermediate-level series from Tennessee State Government Chief Communications Officer Karl Houston unpacks effective change communications from a structural and organizational lens. Beginning with a focus on understanding the architecture of change, the series then introduces the RACI matrix as a means of managing change and teaches approaches to sustain change that are grounded in culture, storytelling and measurement.
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