Empower employees to boost customer satisfaction—and your brand—online
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Social media is no longer just a function of marketing—and when done correctly, it can transform your organization into a social powerhouse. With over 1500 employees completing social media certification and 500 active members of their “140” employee advocacy program, software analytics company SAS is scaling social media across its global organization to drive increased customer satisfaction, brand awareness and revenue. Kirsten Hamstra, SAS’ global social media manager, leads her team to help make customers, partners and employees feel more confident and comfortable using social media to meet their goals. In this session, she’ll share how you can move past “just doing social media” and instead build a successful program around the power of your organization’s employee base. Doing so can capitalize on your brand’s brightest and best talent to reach customers where they live online.
- What data can drive decisions for business growth on social media channels
- How to identify and empower employees to support your brand
- Tips for building a social training program on a shoestring budget
- Strategies to measure the influence of your employee brand advocates
Kirsten Hamstra is the global social media manager for SAS, a leader in business analytics software. She championed the creation of SAS’ corporate social media team and leads a team of five to raise social media’s profile, engage SAS customers, build brand awareness, and influence SAS’ bottom line. Before SAS, Kirsten was on the digital and corporate reputation management teams at Edelman Public Relations in Chicago. Kirsten has a bachelor of arts in English from Emory University and a M.A.M.C. in Public Relations from the University of Florida. She has worked for CNN, Atlanta Magazine, Atlanta Press Club and John Wiley & Sons Publishing.