This 3-part, intermediate-level series goes into the tactics and strategies for media training executives to navigate speaking opportunities during uncertain and contentious times. Beginning with a look at message framing techniques, the series then explores strategies for navigating media interview pitfalls and crafting a flexible response strategy for handling backlash while considering legal and ethical concerns.
As modern communicators, you must elevate your leadership skills to navigate an ecosystem that grows more complex by the hour. Continuing to operate in silos with public affairs and other communications disciplines will not only leave you at a competitive disadvantage, it also increases your organization’s exposure to risk. You need strategic relationships across political, … August 2026 Leadership Masterclass – Your New Leadership Imperative: Managing the Stakeholder Matrix across Government, Employees and the Public, with Torie Clarke
AI isn’t just changing how content is created. It’s also raising new risks that communicators are now expected to manage—from deepfakes and synthetic media to unchecked AI outputs, regulatory uncertainty and governance gridlock. Explore what these risks look like in practice, how responsible AI principles can guide better decisions and what comms should do when … Managing AI Risks and Governance: Deepfakes, Brand Trust and Responsible AI
With a sudden federal funding freeze putting life-saving care for hundreds of thousands at risk, the team behind the PR Daily Campaign of the Year showed how courageous storytelling, rapid response and relentless clarity can reshape the national conversation when the stakes are life or death. In this session, you’ll get a behind-the-scenes look at … Behind the Win: How a PR Daily Campaign of the Year Came to Life
Silos are no longer sustainable—not with brand reputation now shaped as much by LLM search and influencer commentary as by news coverage. One misstep, earnings shortfall or regulatory change (think tariffs) can erupt overnight—and only agile, coordinated teams can respond at the speed of modern media. This panel explores how you can lead that charge, … No More Silos: Secrets of Building One Voice Across PR, Marketing and Comms
When new technologies reshape content creation, they also test brand trust in real time. Audible’s voice replica beta expands opportunities for creators by reducing production time and cost, but the offering also raised questions that could affect perception and credibility. Practical takes you’ll walk away with: Transparency first: Why early, clear communication was critical to … Navigating Reputation in a Rapid-Response World
As AI accelerates content creation, communicators face a practical challenge: How do you move faster without compromising accuracy, security or brand trust? This case study walks through how one comms team built a lightweight but structured AI governance model—from approved tools and internal policies to custom GPTs and AI agents that evaluate risk before content … AI Content Governance in Action: Building Guardrails and a Smart QA Workflow