The influence revival: Get business results with social media influencer programs
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Social media influencers can significantly affect your organization’s reach and reputation. Forrester Research reports that 13 percent of U.S. adults account for 80 percent of influential content online. Cory Edwards, director of social media and brand publishing at Adobe, will share how Adobe built and sustained ongoing influencer programs that help organizations succeed—and how you can, too.
- Strategies for working with B2B and B2C influencers in ongoing programmatic ways
- Best practices and specific tactics to implement as you build your program
- How to simplify your approach to identifying influencers
- How to build sustainable relationships with social media heavyweights to keep them moving along a defined path from awareness to brand advocate
Cory Edwards is director of social media and brand publishing at Adobe. He is responsible for the organization’s social media operations and integration. He and his team work with departments across Adobe to define and measure social strategies. Edwards also leads Adobe’s brand publishing team, which creates articles and multimedia content for content marketing programs. Edwards’ social media and content teams created Adobe’s Think Tank, which connects industry experts and influencers with brainstorming opportunities that future technologies and trends offer consumers. Edwards is an occasional adjunct professor at Brigham Young University. Prior to Adobe, he worked as a director of social media at Dell.