From followers to customers: Increase brand loyalty with social media content
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Over time, it becomes harder for brand managers to capture people’s attention on social media. The question is not only how to reach new customers on social media—it’s also how to engage the best customers with unique, tailored content that will make them love your brand, repeatedly buy your products and proudly share their experiences online. Clementine Berlioz, senior social media manager for HelloFresh, will show you how content can help you turn your followers into loyal advocates who will benefit your organizations for years to come.
- How to make your social accounts more visible and unique
- How to tailor your content to the audience you want to reach
- Tips to encourage people to engage with your content and share their experiences
- How to reach people where they are at any moment of the day
- How to make the most out of Instagram and Pinterest
Clementine Berlioz is the senior social media manager at HelloFresh. She strategizes the company’s social media efforts with a strong focus on being customer-centric, creative and fun. Berlioz led the team through various innovations, including hosting a Facebook Live cook-along series and launching a Messenger chatbot. In the past two years, the HelloFresh community grew by 230 percent—eclipsing a million followers—and engagement rose by 160 percent year over year. Before delighting social fans with mouthwatering food content, Berlioz worked in marketing and communications for Microsoft and Ubisoft.