Finding what matters: Capturing corporate stories that move audiences to action
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Everyone has a story. Few have the skills to tell it in a way that seizes an audience’s attention and doesn’t let go. The communicator’s challenge is to not only uncover stories that matter, but weave them in a way that inspires and ultimately achieves business goals. In this session, Kim Clark puts her documentary filmmaking background and communications expertise on display and reveals practical video storytelling and executive communications takeaways.
- How to coax compelling stories from employees and executives alike
- How to build trust among leaders for on-camera interviews
- When to use video and when not to
- How to choose a distribution channel that best meets your business objectives
- Ways to plan and shoot a video to make it more dynamic
Kim Clark is director of internal communications at GoDaddy. Her career spans radio, documentary filmmaking, agency partnerships with Discovery Channel, marketing, brand strategy, writing, training and teaching, as well as ownership of a video production organization. Since entering corporate cultures at Cisco, KLA-Tencor, PayPal and now GoDaddy, she has taken full advantage of the various mediums to engage employees and facilitate transparency and trust in organizations. While at GoDaddy, she built an infrastructure and internal communications strategy from scratch and moved the needle from 50 percent trust in leadership to 63 percent in just six months, according to GoDaddy’s employee engagement survey.