Bacardi Employees Raise the Bar on Sustainability

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What You’ll Learn:: 

Eliminating plastic straws from company events. Making sunglasses out of oak rum barrels. Building bat houses on campus. Making soap out of leftover lemons. These are just some of the employee-led activities at Bacardi that have been inspired by the organization's sustainability program Good Spirited. Learn how Bacardi turned a simple call to action into an influential behavioral change that is helping keep water clean and setting a new standard for others to follow. Hear the story of how communicators found the right tools, messaging and media strategies to galvanize employees around the world into joining a No (Plastic) Straw Pledge that in its first year eliminated more than 1 million straws from landfills. Find out why the Good Spirited program has already received more than 30 communications awards and honors. #Bacardi #NoStraws #GoodSpirited

Key Highlights:

  • Bring a simple idea to global execution across functions
  • Develop assets to drive adoption by employees
  • Partner with media relations and third-parties to raise the profile of internal causes
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Broadcast: 
March 2017
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Presenter bio: 

Jessica Merz is director of global internal communications for Bacardi, which owns more than 200 brands and labels including BACARDÍ rum, GREY GOOSE vodka, and BOMBAY SAPPHIRE gin. She is responsible for communicating strategic initiatives and executive messages and driving adoption of new tools to engage nearly 6,000 employees. Passionate about the environment, she is among the small but mighty team leading award-winning sustainability communications for the organization. Before Bacardi, she served in regional internal communications roles at ADT, DHL and Lucent Technologies. Recognized by the PR Week 40 Under 40 and PR News' 15 to Watch, Jessica has an M.S. in Communications Management from Syracuse University and a B.S. in Communications from the University of Miami. Twitter: @jessicamerz Linkedin: /jessicamerz Company website: www.bacardilimited.com