Recordings of live presentations from our conferences, workshops or studio.
Duration: 30 to 70 minutes
Bill Dalbec, senior vice president of APCO Insight in Washington, D.C., leads the firm's issues management and communications practice. He provides opinion research, message development and strategic communication services to corporations, associations, nonprofit organizations and issue-based coalitions. His opinion research expertise lies in understanding the connection between the rational and emotional components of decision making. He uses this understanding to develop communication that changes attitudes and motivates behavior. Dalbec conceived and launched the firm's TradeMarks Study, the first ever systematic approach to measuring the perceived public policy effectiveness of trade associations.