Recordings of live presentations from our conferences, workshops or studio.
Duration: 30 to 70 minutes
Andrew Bates is the director of enterprise data strategy at AARP. He manages programs to help AARP’s groups better use business intelligence. He draws on internal marketing groups and external technology vendors to present his recommendations to a committee of the C-suite. An Internet-technology, data-analysis, and digital-marketing veteran, Andrew is deploying a big-data initiative to connect AARP’s many technologies and systems. This will let AARP better measure the effectiveness of its marketing and improve the experience of AARP members. For 20 years, Andrew has created winning marketing strategies and multi-channel attribution models for Navy Federal Credit Union, DuPont, American Cancer Society and Rosetta Stone.