Design and Publish Infographics That Get Results
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Infographics are powerful communication tools, yet most are poorly designed, so they never fulfill their potential. Compelling infographic design is just half the battle, though; next you must publish, promote and share them across your key communications channels—including your website, social media, blogs and mainstream media. This session will walk you through techniques to optimize your infographics for SEO and social media, create an infographic landing page, execute an outreach strategy to influencers, and give you new ways to track and prove ROI for your infographics.
- Crucial design decisions for creating successful infographics
- Key steps to publish and promote your infographics
- How to optimize infographics for search
- Why—and how—to build an infographic landing page
- Self-promotion tactics and outreach strategies to build awareness
Randy Krum is an infographics and data visualization designer, author of “Cool Infographics: Effective Communication with Data Visualization and Design,” founder and president of the design firm InfoNewt, and an instructor of data visualization, infographics, and dashboard design at Southern Methodist University. Randy runs Coolinfographics.com and is the organizer of the Dallas-Fort Worth Data Visualization Meetup group, with over 1,700 members. Randy’s designs have been featured on Fast Company, Mashable, The Huffington Post, TechCrunch, The Next Web, Smashing Magazine and many more.