‘You’re welcome’: Wendy’s secret sauce for Twitter success

Wendy’s has gained a reputation for dishing out sass the same way it serves up its burgers: Fresh and one tweet (or patty) at a time.

The fast-food chain’s trash talk has quickly earned a large following of loyal fans and often grabs headlines for its engagement gambits. Many Twitter users—including brand accounts—have tweeted the chain hoping to get roasted (and benefit from the boost Wendy’s entertaining tweets can give them). Though not every organization do the same, there are many lessons social media pros can learn from the undisputed queen of sass.

Jimmy Bennett, senior director of media and social for Wendy’s, and Matt Keck, associate director of conversation design at VMLY&R, will give you an inside look at what goes on behind the social media strategy for the brand with the most-retweeted tweet in history (#NuggsForCarter) and its famous Twitter quips—along with five secrets any brand manager can use to dish up tasty social media success.

  • Matt Keck
    Associate director of conversation design
  • Jimmy Bennett
    Senior director of media, social and partnerships