Writing Certificate Course for Communicators – Part One

Communication strategies often fail to make an impact due to lack of clarity and poorly written messaging. This session is the refresher you need to eliminate confusion and doubt in your copy so you increase your writing’s effectiveness—and your impact at your organization. You’ll learn:

• Fundamentals revisited: Often forgotten building blocks of stronger copy
  • Precise word choice (e.g. mastering homonyms, homophones and pronouns)
  • Writing smarter sentences by adding a layer
  • Coherent, scannable paragraphs
• Value of verbs: How to root out passives and avoid too much “ing-ing”
• Weeding out wordiness: An exercise to reduce repetition and redundancy
• Techniques to advance the clarity and concision of your copy
• How to harness the power of tone and intention in your writing
• AP “must haves”—plus common errors and pet peeves to avoid