Did you know email is still the #1 business comms tool, even with the rise of text and real-time comms tools like Slack, Google Chat and more? Yet many communicators still miss the mark by failing to craft clear and compelling email messages. That’s why Jack Appleman dives into three quick steps to elevate your email writing in this explainer. With over 25 years of experience, he’ll show you how to be more explicit and complete with every email using his “quick context” hack, how not to be a “lazy subject liner” and how to enhance your email efficiency and professionalism—even under pressure. He’ll also share when emails might not be the best channel to use—and when to use emojis (or not). Whether you’re writing to colleagues, clients or stakeholders, these tips will ensure your emails don’t just get read—they get results.
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Jack E. Appleman, APR
President
Successful Business Writing
Jack Appleman, APR, is the author of "10 Steps to Successful Business Writing" and president of Successful Business Writing. Jack has 25 years of experience as a corporate trainer, professor and PR professional. He has trained, workshopped and coached for a variety of companies, including Interpublic Group, Edelman and HBO.