Writing about Sensitive Subjects

In today’s world, you are constantly met with difficult news stories and topics that can be extremely emotionally charged for employees to process. When this happens, it is your job to craft compassionate messages that help our team members feel supported and understood. During this panel, we’ll discuss how to prioritize and write about sensitive subjects.

You’ll learn:

  • Tips for crafting compassionate messages around tragedies and sensitive topics in the news
  • Strategies for determining the right words and phrases to communicate about mergers, acquisitions and layoffs
  • How to write about brand crises in a way that makes employees feel supported
  • Lisa Claybon
    Vice President of Communications
    Compass Group North America & Chartwells K12
  • Amanda Minto
    Director of HR Communications, Technology, Product, Xperience