When You Wish Upon a Tweet: Conquering Social Media Crises and Digital Dilemmas

Amanda Granit serves as Chief Communications Officer for the Hillsborough County Sheriff's Office. Granit joined teamHCSO in March of 2019 and was promoted to the position of Chief in August 2022. As Chief Communications Officer, she is responsible for all aspects of media relations as well as employee and external communications. She believes in building awareness and trust through brand communications and specializes in strategic communications. Her focus as Chief is to further Sheriff Chronister’s commitment to transparency and community engagement while highlighting the tremendous efforts of HCSO deputies and providing insight into how teamHCSO carries out the mission to protect and serve. Before joining the Sheriff’s Office, she worked for almost a decade as an award-winning journalist. During that time, she worked on an investigation team that uncovered government mismanagement and abuse of taxpayer dollars in New York State. For those efforts, Granit received a NYS Emmy and National Edward R. Murrow Award. She is a graduate of St. Bonaventure University in New York State, where she earned a bachelor’s degree in Mass Communications. In her free time, Granit enjoys spending time with her husband and children.

Anastasia C. Titus is a brand manager and marketing professional working on the Digestive Health portfolio at Haleon, a world leading consumer healthcare company. Haleon is a publicly traded CPG consumer healthcare company, home of Advil, Sensodyne and TUMS. At Haleon, Anastasia is instrumental in driving growth across the Digestive Health portfolio, managing household brands like Preparation H, Gas-X, and Alli. In her role, she leads the organic social strategy & oversees the d-Comm strategy and content. Anastasia is known for her creative bravery and execution at Haleon. On the Preparation H brand team, she spearheaded a successful LGBTQ+ influencer campaign, initiating the organization’s first public discussion on sexual health needs and education by breaking conservative stereotypes and pushing conversational boundaries in healthcare. She collaborates closely with the US insights team, multiple digital agencies, and the US marketing team to translate consumer insights into activation plans and commercial brand strategies, driving brand growth. Prior to joining Haleon, Anastasia created product positioning for B2B IP management solutions. She holds a BS in Marketing from Rutgers Business School in New Jersey, and actively participated in a global experiential learning program in Tanzania and Zanzibar focused on sustainability efforts in 2019.

Glennon DaySardonia is the Director of Social Media at Cencora, a leading global pharmaceutical solutions company.  She is one of those people who says, “Her passion became her profession.” Often described as a connector, Glennon leads enterprise social media strategy and is currently spearheading a major brand transition across the company’s social media ecosystem. In addition to social media strategy, her expertise spans creative, messaging, and executive visibility, all within highly regulated fields. Prior to Cencora, she drove social media efforts at Red Hat, CloudBees, and the North Carolina Bar Association. When she’s not busy reminding herself in Zoom calls that Twitter is now called X, she enjoys photography, traveling, and working on her “voice-over voice” for TikToks.

Maddie Richter is the social media manager at Alaska Airlines. A marketer with 12 years of experience ranging from agency account and project management to client-side marketing management and social media, she has also spent years working in photo and video production, content creation, and copywriting. She started her tenure at Alaska Airlines in 2018, working as a creative producer in the in-house brand studio. The past three years have been spent as a social media team of one at Alaska, single-handedly managing all aspects of all organic social channels, including strategy, planning, creative direction, some content creation, publishing, and reporting and analytics.