No time is more critical for PR and marcomm teams to collaborate and protect brand reputation than when a crisis strikes. This panel unearths examples of bad news breaking or escalating on social media—and excavates their lessons to help your teams navigate, manage and even quell controversial content, misinformation or public backlash in real time when every second counts. You’ll learn:
- “Tempests in teacups” to “barnstormers”—the top online crises facing B2C, B2B and other organizations now, from mis/disinformation to brand trolls and election year turmoil.
- How social media teams can implement crisis drills and tabletops for these threats.
- Your very own magic mirror: Social listening tools to help identity and resolve online crises before they become full-blown catastrophes.
- How AI impacts digital crisis—from AI-generated deepfakes and copyright missteps to legal third rails to avoid and even AI tools to add to your social listening stack.
- Post triage on Twitter (X) and beyond: How to quickly craft social posts that convey confidence, eliminate uncertainty and stick the landing for a storybook ending.
