Visual Storytelling and Design for Social Media

Chaka Cumberbatch lives at the intersection of Social Marketing and Pop Culture. Her career has been a never-ending love letter to gaming, anime and cosplay communities, with a key focus on championing diversity and rewarding the passion of fandom communities to build best-in-class campaign strategies for everything from nostalgic franchises to emerging platforms. After kicking off her journey riding shotgun on the Flying Nimbus with Goku as a Brand Manager for a host of anime and live-action titles at FUNimation, Chaka went on to evolve an industry-leading online global presence for Pikachu while leading the Social Marketing team at The Pokemon Company International. The next stop on the journey was Google, where she initially headed up the Social presence for Stadia before transitioning over to leading US Social strategy and execution for Google Pixel. Chaka is passionate about developing inroads and providing support for marginalized communities, both within online entertainment subcultures and the larger Marketing industry. In 2015, Chaka launched the #28DaysOfBlackCosplay campaign, an annual touchstone event celebrating Black cosplayers around the globe. Currently, she sits alongside industry leaders on the Adweek Social Media Council and has served as a Mentor for a group of up-and-coming marketing talent in the Adweek Rising Mentor program.

In early 2022, Tim joined Carrier Global Corporation as the World Headquarters Social Media Manager, overseeing global strategy for the company’s 80+ consumer brands and business. Tim is a former naval officer from the UK who discovered a passion for strategic communications whilst serving with the Royal Navy. Originally a graduate in International Relations, Tim chose to retrain and specialize in Communications after four years at sea working in sea mine disposal. He worked as the Officer-in-Charge (CEO) of the British Navy’s Mobile News Team, directing a team of writers and photographers to travel the world collecting pro-active news stories, images and video to market to the UK and international media. On choosing to retire from the Navy Tim freelanced worked with clients such as Rolls Royce Motor Cars, Suzuki Motorcycles, Help for Heroes (UK Veterans Charity) and a number of smaller businesses, start-ups, individuals and non-profits. On moving to the USA in 2016, Tim entered the non-profit world working as the local communications director for the American Heart Association in Palm Beach County, FL, before moving to the national headquarters to lead the external communications efforts for their Go Red for Women campaign.