From Zero to Story: How Hemingway, a hundred dollar bill, and digital technology helped kick-start Stantec's storytelling culture

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What You’ll Learn:: 

Once upon a time, Stefan Riches says, Ernest Hemingway wrote a six-word story: “For sale: baby shoes, never worn.”

Well, that one’s a downer, but can you get your staffers to tell a story in six words, illuminating your organization and its successes?

That’s just one of dozens of practical and inspiring ideas in this session.

Key Takeaways:

  • Get employees telling stories
  • Use digital media and storytelling to unite your employee community
  • Recycle stories to feed your internal and external content machines
  • Turn seemingly dry, corporate issues into content that moves your audience
  • Put into practice 7 lessons that make stories pay dividends in your organization
November 2014

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Presenter bio: 

Stefan Riches helps Stantec express the architecture and engineering consulting firm's brand story online, in video, and in print. He is the editor of Stantec's award-winning employee magazine, spark, which goes to 14,000 employees.