Your Story Is Your Strategy: How to capture attention and inspire action

Already a member? Watch now
Presented By: 

The full content of this page is available to members only.

What You’ll Learn:: 

Every great speech tells a story. So does every political campaign, every product launch, and every successful communications strategy. Sometimes you define your own story. Other times it's written for you. But every time, it's narrative—much more than stats, metrics, or evidence—that truly captures the public's attention. Audiences like stories because they make a speech more entertaining. Speakers like them because when they're properly deployed, they're the most effective way to convey your message and inspire action.

Key Takeaways:

  • Why it's important for every leader to define her or his own story
  • The essential elements of every story
  • How to adapt a narrative to fit any audience or event
  • How to use stories to entertain while you advance a broader strategy
October 2016

unilimited access
to all videos

per year
Presenter bio: 

Michael Flynn is a principal at West Wing Writers, a speechwriting and strategic communications firm with offices in Washington, New York, and San Francisco. He was Vice President Biden's deputy director of speechwriting, writing speeches in the West Wing, on Air Force Two, and on Amtrak trains. At West Wing Writers, Mike hones communications strategy for Fortune 50 CEOs, Silicon Valley startups, and global foundations. @WestWingWriters